Let’s make NineteenPercent go viral!

By: Anika M.

By now, a lot of people have probably heard Beyonce’s latest song “Run the World (Girls).” Despite the tons of reviews praising the song, I think it sucks. My first complaint was its lack of originality; as a big fan of Major Lazer’s “Pon De Floor,” I hated how they just simply looped the catchy hook and put Beyonce’s voice over it.

But, I didn’t think of the actual lyrical content until I saw the music video

Since I don’t want to spoil anything, let’s just say at that point, I was done with Beyonce and absolutely furious with her idea of “female empowerment.”

At this point, here comes NineteenPercent to the rescue who really put things into perspective. “Hey Beyonce? Guess what? You’re a liar, I’m calling you out,” the vlogger says to kick-off the video. Then, she makes some really fantastic points about why it doesn’t make sense to sing faux girl-empowerment songs when girls don’t actually run the world. The great thing about this, though, is that it’s incredibly funny and compelling while actually providing some substance. Don’t see much of that in most viral videos (coughRebeccaBlackcough), do ya ?

My favorite part of the video is when NineteenPercent said that this kind of deluded thinking is what keeps the movement for gender equality from progressing and these messages of empowerment don’t mean anything unless people are actually working to make things better in policy and cultural values. “There just needs to be a HUGE shift,” she asserts. Uhh…not to brag or anything, but isn’t that pretty much what we’re doing with Day of the Girl?  ;)

So, if you like what you see, please share it with your friends, post it on your facebooks, whatever. Get people involved in the conversation–if you want to make change in the ways people think, that’s the first step.

If you have any reactions about the song, the music video and NineteenPercent’s video, please write them in the comments. We’d love to hear what you have to say!

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